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Achieving Your Goals with a 3-Year Plan

entrepreneurship sep May 13, 2024

Have you ever envisioned where you’ll be in three years? Regardless of your aspirations, a reliable approach to progress is by breaking it down into manageable steps, year by year. Crafting a comprehensive 3-year plan proves invaluable for clarifying immediate ambitions and charting a course to realize them. Monitoring your progress empowers you to operate with clarity, experience a sense of accomplishment, and concentrate on tasks that propel you towards your ultimate objective. 

 

Understanding a 3-Year Plan

A 3-year plan is a measuring stick to gauge how well you are doing at reaching your 5-year BHAG. It serves as a roadmap, guiding decision-making and resource allocation to ensure alignment with your desired outcome. By devising a clear action plan focusing on specific goals, you gain the ability to make decisions that advance your aim while prioritizing tasks that contribute meaningfully. Establishing a plan with well-defined objectives fosters intentional work practices, promoting organization and effective time management in your daily endeavors.

 

Short-term vs. Long-term Plans 

Successful goal planning necessitates thoughtful consideration of your present situation and future aspirations. Crafting a 3-year plan requires careful deliberation—it’s a significant commitment. Reflecting on your goals prompts you to maintain realism and develop a plan that aligns with your overarching mission. 

Short-term Plan: A one- or two-year plan aids in outlining short-term objectives, enabling organizations to set achievable targets within a relatively brief timeframe. These plans offer a structured approach to goal-setting and provide clear directions for action over the specified period. 

Long-term Plan: For significant or ambitious goals, a five- or ten-year plan may offer a more practical timeframe. These plans demand careful consideration and often involve breaking down larger objectives into smaller, manageable steps. They provide a framework for long-term decision-making, helping individuals stay focused on their ultimate aspirations over an extended period. 

Given its intermediate position, a 3-Year Plan proves valuable for initiating progress towards long-term aspirations in personal or professional growth.

 

Breaking Your BHAG Into a 3-Year Plan 

After updating your background information and priorities, the next step in crafting a 3-year strategic plan is to set or update your BHAG (Big Hairy Audacious Goal). This involves revisiting and refining your BHAG, which marks the initial step in the strategic planning process. You can ask yourself or brainstorm with your team the following questions: 

  1. Has our BHAG evolved with changing market dynamics and our growth trajectory? 
  1. Does it still resonate with our staff and other stakeholders? 
  1. Is it ambitious enough to fuel our passion and determination for the next three years? 

 

Remember: A well-defined BHAG should be inspiring, challenging, and specific to your organization’s mission. It should be financially realistic and impactful to your industry or community. 

 

Once your BHAG is established or refined, the next step is to break it down into more manageable milestones. This is crucial for maintaining progress and momentum, preventing people from feeling overwhelmed by the enormity of the task. Determine where you should be year after year to accomplish this, and then outline your financial goals for each year. 

a diagram breaking down a 3-year plan of a company

Year 1: Focus on foundational goals that lay the groundwork for future growth. These goals might include market research, product development, or operational improvements. 

Year 2: Build on the achievements of the first year and pursue more ambitious milestones. This is the time to expand into new markets, enhance customer experience, or invest in talent development. 

Year 3: Consolidate previous progress and set the stage for further expansion and innovation. This could involve scaling operations, exploring strategic partnerships, or launching new products or services. 

 

To be more specific, you can continue to break down the first year into quarters, and further into months for the first two quarters. This process helps assess the feasibility of the goal and allows for necessary modifications to be made to the goal or its steps. 

 

Smart Goals Help You Achieve Your 3-Year Plan 

After breaking down the BHAG into more understandable steps, it’s important to ensure these steps can be measured. You need SMART goals: Specific, Measurable, Achievable, Relevant, and Time-bound. These provide clarity and ensure everyone comprehends their role in achieving the larger vision. 

  • Specific: Goals should be precise and clear. Avoid vague objectives that allow for interpretation. Define exactly what you want to achieve. 
  • Measurable: Establish criteria and metrics for measuring progress. Define how you’ll measure success, whether it’s revenue growth, market share, or customer satisfaction. 
  • Achievable: While aiming high is important, ensure goals are realistic. Stretching capabilities is commendable, but setting unattainable targets can demotivate your team. 
  • Relevant: Goals should align with your organization’s values and mission. They should resonate with your team and stakeholders, creating a sense of purpose. 
  • Time-bound: Set clear deadlines. A goal without a timeline is merely a wish. It should be evident when you expect to achieve each milestone.

 

Executing Your 3-Year Plan 

All the BHAGs and SMART goals are merely wishes unless you have a clear plan for execution. Therefore, the next step is to develop your execution plan. Your SMART goals can easily be monitored with KPIs (Key Performance Indicators). This involves defining specific actions, assigning owners, determining required resources, setting budgets, establishing timelines, and devising risk mitigation plans. Initially, this process is carried out by the leadership team, and then cascaded down as leaders set KPIs for their respective teams. This cascade approach involves collaboration with individuals at each successive level, allowing them to participate in the process and invest in the goals. By fostering ownership in this manner, the likelihood of success is significantly enhanced.

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